EnerJiu品牌故事

EnerJiu Brand Story

The Origin of EnerJiu

EnerJiu was founded by three sisters from Shangqiu, Henan, China, an ancient capital . The three sisters have been immersed in the family's profound medical heritage and Taoist culture since childhood . They have a deep awe for the mystery of life and the energy of nature. They have witnessed countless patients regain hope due to the power of faith and regain new life due to the miracle of medicine. This deep understanding of faith, energy and medicine, like a clear spring, nourished the birth of EnerJiu. They deeply felt the philosophical ideas of "harmony between man and nature" and "energy balance" in Taoist culture. By chance, the sisters came up with a bold idea - to integrate this deep understanding of life energy into the jewelry they wear daily, so that everyone can feel the healing power from nature.

Thus, EnerJiu came into being. Ener, taken from the first half of the English word “Energy”, implies endless vitality and positive energy; and Jiu, the name of the third sister’s beloved daughter, not only carries the warmth and hope of the family, but also has the same pronunciation as the English word “Jewel”, cleverly integrating love and beauty into every piece of work. EnerJiu is not only jewelry, but also a messenger of love and energy.

Product design concept

Each piece of EnerJiu energy jewelry contains the essence of Taoist culture and medical wisdom. They are made of natural gemstones and precious materials, and are carefully designed and carved. They are not only beautiful in appearance, but also contain the magical power to harmonize the body and mind and enhance energy. The wearer can feel the warmth and care from nature in daily wear, as if they have a subtle resonance with the energy of the universe.

Brand Culture

Mission : To inherit and innovate traditional Chinese aesthetics

Vision : To become an energy jewelry brand with international influence within 5 years

· Values: health, balance, nature, harmony

Social Responsibility

In 2022, we co-founded the international charity brand "Crossing Loneliness and Embracing the Stars", which aims to help special children with autism to gain more rights to live independently. EnerJiu will continue to contribute to the funding of special children. In the first year of the brand's establishment (2025), we will donate 3% of our operating income to autism institutions, and the funding ratio will be adjusted every year. We strive to establish an autism-inclusive international kindergarten in China within 5 years to provide practical educational help to autistic children aged 3-6.

EnerJiu is not only a brand, but also a life attitude, a pursuit and persistence of a better vision of life .

EnerJiu, in the name of love, delivers energy and allows every life to shine with unique light.

Back to blog